安可达：定制化取胜：酒店如何依托本土化布局把握亚洲旅游热潮（2025）（英文版）（27页）.pdf

1、Tailored to Win:How Hotels are using Localizationto Capture Asias Tourism Boom2ContentTailored to Win:How Hotels are using Localization to Capture Asias Tourism BoomExecutive Summary Insight 1:Localization is the competitive edge in the intra-Asia travel boom Insight 2:Localization is not uniform,va

2、rying by source markets Insight 3:Localization produces quantitative gains,with the greatest impact at more advanced stages Insight 4:The data gap:Barriers to adopting localization strategies Insight 5:Leverage OTA partnerships to accelerate localization and market reachAgodas approach to localizati

3、onConclusion:Tailoring strategies is the next competitive edge36 9 18 20 22 24263Executive SummaryAsia has become the fastest-growing engine of global travel,emerging as both a leading destination and the worlds largest source of overseas travelers.Its share of global international arrivals has surg

4、ed from about 9%in 2022 to nearly 28%by early 2025,second only to Europe.1 At the same time,overseas travel among Asians is expanding rapidly.The International Air Transport Association(IATA)projects that Asians will account for half of all global air passenger growth over the next 15 years,undersco

5、ring the regions central role in shaping global travel.2 Demographics reinforce this trend:the Asia Pacific regions population is set to reach 4.3 billion by 2030,with two-thirds of the global middle class based in the region by 2034.3 Alongside rising incomes,new flight routes and government-backed

6、 tourism campaigns are propelling overseas and intra-regional travel.As Asia accelerates its travel growth,the regions tourism landscape is being reshaped.Hotels success in an increasingly lucrative but competitive environment will depend on their ability to capture regional foreign tourist arrivals