世界旅游联盟（WTA）：2024年上半年中国入境旅游市场情绪报告（英文版）（17页）.pdf

1、 March 2024China Inbound Tourism Market Sentiment Report2024/H1ContentsForewordBackgroundSample DescriptionMarket Sentiment AnalysisConclusionDisclaimer0304050614172With the relaxation of various control measures,the Chinese inbound tourism market has welcomed the post-pandemic era filled with oppor

2、tunities.China has successively formulated various measures to facilitate foreign entry in order to promote cultural exchange and interaction.Unilateral visa-free policies have been implemented for multiple countries throughout the year,while the market has also witnessed the stabilization of flight

3、 capacity and the recovery of business activities.As a result,the total number of entries and exits for residents abroad(including Hong Kong,Macao,and Taiwan)in China in 2023 has recovered to 67%of the 2019 level,demonstrating a clear sign of recovery.In the future,the Chinese inbound tourism market

4、 will continue to thrive under new policies and environments,contributing new impetus to the construction of a more open and inclusive global community.WTA and its partner Horwath HTL,the globally leading hotel and tourism consulting company,are jointly releasing the“China Inbound Tourism Market Sen

5、timent Report”for the 7th time.This will help track the development trend of Chinas domestic tourism market and provide the World Tourism Alliance(WTA)members,as well as global practitioners,with the resources to understand and anticipate the prospects of the domestic tourism market.We extend our si

6、ncere gratitude to the China Association of Travel Agents and its pertinent member entities,along with Fosun Tourism Group,for providing us with the images used in this report.Foreword3BackgroundThe“China Inbound Tourism Market Sentiment Report,”which was paused for two years due to the industry dow