仲量联行：2026年北美娱乐产业报告：蓄势待发-线下娱乐项目储备达1650万平方英尺（英文版）（39页）.pdf

1、ResearchNorth AmericaRLevel99Level99 2026 Jones Lang LaSalle IP,Inc.All rights reserved.Entertainment report 2026Game on!Location-based entertainments 16.5 million square-foot pipeline 2026 Jones Lang LaSalle IP,Inc.All rights reserved.26 2026 Jones Lang LaSalle IP,Inc.All rights reserved.1136161.Up

2、ping the funfactor2.Entertainment gainsground in retail real estate4.What to expectfor the future of entertainment3.Growing entertainmentconceptsArte MuseumArte Museum2Game Show Battle Rooms 2026 Jones Lang LaSalle IP,Inc.All rights reserved.Key findings31Large vacant boxes are being transformed by

3、high-profile entertainment concepts.Netflix House,Level99,Meow Wolf,and Arte Museum have each consistently absorbed high-profile vacancies in both mall and open-air settings,turning former theaters and department stores into a recognizable new asset class.Entertainment report 20262Location-based ent

4、ertainment has crossed from amenity to primary tenant category.Our database tracked 4,746 existing locations across 207 concepts,with a 16.5 million square foot pipeline.3Trampoline parks and kid zones are the single largest pipeline driver.With 355 announced locations across 43 concepts representin

5、g 60 percent of all planned square footage,the category is the clearest expression of the repeat-visit spending model.4The 25,000-50,000 square foot box sits at the top of the expansion list.This size range accounts for 38 percent of planned new locations and approximately 10.9 million square feet o

6、f demand,mapping directly onto big box vacancies left behind by tenants like Joanns,Big Lots and Bed Bath and Beyond.5Suburban locations captured nearly 80 percent of entertainment move-in activity between 2019 and 2026.Median venue size surged over the same period,reflecting the dominance of larger