CLA：2026中国奢侈品市场报告（英文版）（31页）.pdf

1、Strategic proposal forThe China Luxury Market1CLA is a global consultancy that advises and works collaboratively with brands,retailers,investors,technology companies and scaleups.With a focus on retail and innovation,CLA works closely with its clients to identify growth opportunities globally,accele

2、rate innovation and create go to market strategies.Established in 2011,CLA has decades of experience with cross-border expansion,particularly across Asia,North America and Europe.ABOUT CLAOVERVIEW3What do these two stores have in common?Chinese luxury consumers arent abandoning luxurytheyre redefini

3、ng it.The top 20%of brands are accelerating.The bottom 75%are falling behind.Chinese challenger brands understand why.Only 21%of brands are optimistic about China in 2026down from already weak 2025 levelsYet China remains one of the worlds two most important consumer marketsThe question isnt whether

4、 to be in Chinaits how to survive what I call the K-shaped reckoning401THE VALUE SHIFT:FROM LOGOS TO LONGEVITY5The Macro PictureTHE VALUE SHIFT6Consumer confidence:89.6(Sept 2025)highest in 3 years but still below pre-COVID 120+The paradox:Confidence rising,but spending shifting dramaticallyThe Old

5、Luxury Equation:Status symbols+logo visibility=luxury valueThe New Luxury Equation:56.3%of consumers now prioritize happy spending(emotional satisfaction purchases,up 16.2%from 2024)Wellness+experiences+cultural resonance=luxury value789101112131415161718Three Predictions for 202619202108CHINESE CHA

6、LLENGER BRANDS TO WATCH IN 20262223TCM-based skincare focused on Reishi mushroom as hero ingredientFounder trained in France,worked 5 years at LOral ParisSustainable packaging:refillable serums,recycled paper boxes,no plasticEast Living Room retail concept blending lifestyle and productPublishes own