Copperberg：2024年卓越定价展望报告（英文版）（36页）.pdf

1、Pricing Excellence Report and Outlook 20245Chapter 1 Organization and Skillset in Pricing Functions61Future Trends:Conclusion3IntroductionOwnership of Pricing and Changing Dynamics7Recruitment Plans and Skillset Requirements12Team Size and Stability1019Chapter 2 The Current State of Maturity and Ado

2、ption of Pricing Models65AboutPricing Models and Strategies20Agile Pricing Capabilities22Cross-Departmental Collaboration32Quantifying the Impact of Pricing41Leveraging Pricing Software26Understanding Revenue and Profit Impact3849Chapter 3 Transformation Journey and the Future of PricingMain Pricing

3、 Challenges in the Next Twelve Months 52Adoption of AI in Pricing Strategies55ContentsGain exclusive access to the perspectives of todays pricing professionals.Discover insights and forecasts from our 2023 survey,enriched with expert analysis and commentary from Copperberg and Vendavo.In the last fo

4、ur years,we have collected hundreds of responses from pricing professionals across many in-dustries about their views toward pricing talent,pricing maturity,common challenges,pricing models,and more.Results from our annual surveys yield both expected and unexpected trends.The way organizations are a

5、pproaching their pricing and selling initiatives is fundamentally shifting.Companies are pivoting through the volatile economic and internal organizational changes.Inflation,fears of recession,and abrupt starts and stops to supply chains are only a few of the factors that are forcing pricing functio

6、ns as individuals and as teams to pivot and foster agility.Despite the disruption and pressure,companies are working to improve their pric-ing agility,implement software solutions,and streamline collaboration year over year.Copperberg and Vendavo surveyed 102 pricing profes-sionals in 2023 through a