SOVOS ShipCompliant：2025年直接面向消费者（DTC）葡萄酒运输回顾报告（英文版）（39页）.pdf

1、12026 Direct-to-Consumer Wine Shipping Report20262025 YEAR IN REVIEW22026 Direct-to-Consumer Wine Shipping Report2026 Direct-to-Consumer Wine Shipping Reportto 5.4m casesYoYto$3.7bYoYVOLUMEVALUE2025AVERAGEBOTTLE PRICEClimbs11%$56.78Soaring toTop destination state saw aRepresenting$142mYoY shipment l

2、oss62%of total channel value declineCalifornia Shipments Suffer Significant Loss Volumes decreased for every varietal tracked All Wine Types RecedeVolume declined from every region of the U.S.All Regions ContractLargest One-Year Drop in Volume&ValueDIRECT-TO-CONSUMER WINE SHIPPING IN 2025 A year of

3、unprecedented 4 Creation of the Report5 Overview7 Key Takeaways10 Month-by-Month Analysis13 Analysis by Winery Region23 Analysis by Winery Production Size29 Analysis by Varietal31 Analysis by Destination of Shipments33 Analysis by Price35 Conclusions and Forecasts37 Methodology38 AcknowledgementsCon

4、tents42026 Direct-to-Consumer Wine Shipping Report4Creation of the ReportThis report is an annual collaboration between Sovos ShipCompliant and WineBusiness Analytics.It analyzes anonymized direct-to-consumer(DtC)shipment data from more than 1,300 U.S.wineries,totaling more than 27 million shipments

5、 in 2025.Using the WineBusiness Analytics model,the data is projected to represent the total U.S.winery DtC market,excluding DtC purchases picked up or carried out from wineries.Each shipment is edited for submission for governmental tax and reporting requirements,and elements such as varietal are v

6、alidated against standardized tables.The data is submitted to a proprietary model that applies weighting to ensure aggregated transactions accurately reflect winery size,location,and average bottle price.The model is built on a database of 11,165 wineries updated monthly by WineBusiness Analytics,re