尼尔森IQ：2026印度定价与促销洞察报告：在波动市场环境中探寻稳健经营路径（英文版）（27页）.pdf

1、 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryPricing and Promotion Thought LeadershipIndia EditionFinding Stability In The Unstable EnvironmentYour one-stop report for leadingindicators on price

2、and promotions through past impact and focusing on way forward 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryGlobal Thought LeadershipIn this document,the content writers highlight the impact that

3、manufacturers and retailers are currently experiencing.It is critical for both manufacturers and retailers to protect margins while keeping consumers at the center.This document outlines the measures manufacturers and retailers can undertake in the short and long term to drive growth.Through a case

4、study,it becomes evident how a manufacturer can grow the business by leveraging price-pack architecture.CONTENTSContents3INDIA LANDSCAPE6 PRICE ELASTICITIES10PRICING PROMOTION13CONSUMER LENSE21CASE STUDY24CLOSING REMARKS 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary3 202

5、6 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryINDIA LANDSCAPE01India LandscapeDespite shoppers emerging from lockdown with unprecedented demand,the market is now facing new spending pressures such as inflation and recessionary mindsets.In addition,GST 2.0 was introduced to r

6、ationalize prices.These pressure points are redefining growth opportunities for both retailers and brands.This section covers the challenges the market is currently experiencing and the impact of disruption in the Indian market.2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprieta