尼尔森IQ ：2026忽视 TikTok Shop 的战略隐患洞察报告：社媒电商重塑美妆全链路消费决策（英文版）（17页）.pdf

1、 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietarySocial commerce is reshaping how beauty shoppers discover,decide and purchase both within and beyond the platformWhy Ignoring TikTok Shop is a Strategic Risk442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential a

2、nd proprietary2Source:Screenshots from TikTok app(GB&ES)TikTok Shop is a unique social commerce platform,where products are sold to customers through videos and live events.What is TikTok Shop?An integrated e-commerce platform in the TikTok app,a popular social media platform.Users can search for pr

3、oducts to buy but,most commonly,they are advertised to them by TikTok creators through short videos.TikTok Shop offers deals and discounts,with bundle deals,store-wide/product-specific coupons and flash sales on their shop and during live events,driving impulse purchases for scrolling users.442/433

4、2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary3Sources:TikTok Shop Available Countries In 2026(Official List)|TikTok Shop prepares for entry into Poland and the BeneluxTikTok Shop is currently available in 16 countries across Asia,West Europe and the AmericasWhere is TikT

5、ok Shop Available?United StatesMexicoBrazilItalyUnited KingdomGermanyFranceSpainIrelandSingaporeVietnamThailandPhilippinesMalaysiaJapanChinaNEW in 2025Rumoured Next LaunchesNetherlandsPolandBelgium442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary4NielsenIQ Digital Pu

6、rchases gives a 360 view of the online market to understand shares,trends,product performance and consumer behaviours Where Can You Measure TikTok Shop?6ME-SHOPPERSGDPR COMPLIANT+2K ONLINE MERCHANTS3 YEARS BACK DATATHE MOST ACCURATE DATAPASSIVELY ACQUIRED-DELIVERED WEEKLYTRUSTED BYThe most advanced