尼尔森IQ ：2026地缘冲突背景下快消品行业应对框架（英文版）（24页）.pdf

1、442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary1 1 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietaryGrowth&Transformation ConsultingConflict Response Framework Execu

2、tive SummaryCurrent conflict assessmentEarly consumer sentimentsRoadmap-During conflict-Near termRoadmap-Post conflict-Future term442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2Executive Su

3、mmaryThe dawn of February 28,2026,marked a seismic shift in the global security landscape as a combined force of United States and Israeli assets launched Operation Epic Fury,a massive and coordinated aerial offensive against the Islamic Republic of Iran.The conflict has not only reshaped the immedi

4、ate Middle Eastern theater but has also triggered a global economic and humanitarian crisis that threatens to destabilize nations from the North Sea to the South China Sea.A temporary ceasefire is in place starting 8th April.The Pakistan brokered truce meant to stop immediate escalation but a deal h

5、as not been reached.The Purpose of this document:Help NIQ clients pivot from reactive firefighting to repeatable,data-led growth-using The Full View and NIQ capabilities to make faster,better decisions across portfolio,price,innovation,omnichannel,and retail media.2026 Nielsen Consumer LLC.All Right

6、s Reserved.Confidential and proprietaryNIQ Next view on business impact Supply chain disruption-increase in shipping costs,out of stock scenarios,transit time ballooning Channel dynamics:role of e-commerce,key accounts for pantry stockingConsumer behavior and sentiments:value seeking behavior,K shap