尼尔森IQ：2026印度快消品行业洞察报告：立足本土创新 跻身头部阵营（英文版）（17页）.pdf

1、 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryLearning from successful Indian innovations in FMCGIndia Thought LeadershipPowered by BASESBreak Through to the Winners Side 2026 Nielsen Consumer LLC

2、.All rights reserved.Confidential and proprietaryThought LeadershipCONTENTContent3711INNOVATION STRATEGIES IN TODAYS WORLDCELEBRATING BREAKTHROUGH INNOVATIONS IN INDIABREAK THROUGH TO THE WINNERS SIDEBREAKTHROUGHINNOVATIONS 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary3

3、2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryINNOVATION STRATEGIES IN TODAYS WORLDModern environment forces evolution.Today,eCommerce and other non-traditional channels are ascending very fast,compared to traditional retail.Private label and start-ups pose a bigger threa

4、t than ever before.And there are more ways to interact with the consumer,but less time to engage!Today,consumers are forcing marketers to think differently.Hence innovation strategies do not focus solely on big bets anymore,and we see different strategies at play:However,no matter the strategy,finan

5、cials are the key.Launch a big betReplace an underperforming SKUCapitalize on a trendGrow my brandRetailer requestExperiment in-marketInnovation strategy01Innovation strategies in todays world 2026 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary4 2026 Nielsen Consumer LLC.All r

6、ights reserved.Confidential and proprietaryINNOVATION STRATEGIES IN TODAYS WORLD01Innovation strategies in todays worldBrand winGood activationGood innovationHowever,there are many elements that impact innovation performance.What is the consumer target?What is the impact of the parent brand and the