1、1 2026 Nielsen Consumer LLC.All rights reserved.How Eastern platform innovations and Western retail media are converging to reshape the global commerce landscape and defining commerce intelligence along the wayThe Commerce Revolution:Where East Meets West 2026 Nielsen Consumer LLC.All rights reserve

2、d.2 2026 Nielsen Consumer LLC.All rights reserved.Marta Cyhan-BowlesChief Communications Officer&Head of Global Marketing COE,NIQA welcome from Marta Cyhan-Bowles Commerce is no longer evolving in channelsits being rebuilt as a connected global system.While the West has traditionally embraced data-r

3、ich retail ecosystems,the East has focused on rapid platform innovations,leading the way for emerging channels.As these two distinct models converge,were quickly moving toward a new global commerce frameworkone powered by artificial intelligence(AI)and increasingly shaped by agent-driven decisioning

4、,fundamentally shifting how consumers discover and purchase products,and how brands and retailers reach them.While this shift creates a significant opportunity for manufacturers and retailers to deliver more personalized,relevant products and experiences to consumers,it also introduces new challenge

5、s across targeting,optimization,and measurement.Thats what makes this momentand this reportso critical.The Commerce Revolution:Where East Meets West not only provides retail and brand leaders with an in-depth analysis of the convergence between Eastern and Western commerce modelsand the AI-driven te

6、chnologies born of it;it also outlines the data,solutions,and insights they need to build commerce intelligence and capture share during this period of rapid transformation.Our teams are ready to help your business thrive as consumer behaviors evolve,expectations rise,and the need for a unified view