电通（Dentsu）：2026消费者愿景：品牌未来布局行动指南（英文版）（53页）.pdf

1、MOTHERS OF REINVENTION CONSUMER VISIONA Compass to Help Brands Get Future ReadyDISCLAIMERINTRODUCTIONThe information in this paper,including all forward-looking statements and projections,is based on current data,historical performance,and the results of a proprietary survey conducted by Dentsu as p

2、art of its global Consumer Navigator intelligence platform,deploying a study through Toluna,an industry-leading online research panel(this proprietary survey will be referred in this white paper as Dentsu Consumer Navigator,Global Survey,December 2025).This survey interviewed 10,000 consumers across

3、 Argentina,Australia,Brazil,Canada,China,France,Germany,India,Indonesia,Italy,Japan,Mexico,New Zealand,Philippines,Portugal,Saudi Arabia,South Africa,Spain,Sweden,Switzerland,Taiwan,Thailand,United Kingdom,United States,and Vietnam.Controls were set to mirror,as much as possible,the nationally repre

4、sentative make up of each of these countries based on the latest census data available.Forward-looking statements reflect current expectations and assumptions,and actual results may differ materially from those expressed or implied.2CONSUMER VISION:MOTHERS OF REINVENTIONPast and current performance

5、are not guarantees of future results,and the information presented may become inaccurate over time.This paper does not constitute professional advice,and readers should consult qualified legal,financial,and other advisors before taking action based on its content.The views of the experts cited in th

6、e report do not necessarily reflect those of dentsu.Any references to third-party products,services,or publications are included for informational purposes only and do not constitute,and should not be construed as,an endorsement or sponsorship of this paper by the owners or operators of those refere