TGM Research：2025年圣诞节西班牙消费者行为与偏好洞察报告（英文版）（20页）.pdf

1、INSIGHTS 2025SPAIN REPORTCONTENTInformation about the research03Section 1:Holiday Spending Pulse06Section 2:From Dreams to Gifts11Section 3:Holiday Checkout Countdown14Information about the ResearchSchedule:16 September 25 September 2025Sample:A representative sample of N=507 participants in Spain,a

2、ge:18-75Methodology:Internet interviews(CAWI),research project was entirely conducted by TGM ResearchFrom shopping habits to festive choices,TGM Research surveyed six countries to reveal how consumers will celebrate Christmas 2025.About TGM Christmas Report 202563,023countries studiedconsumers asked

3、Study FindingsSECTION 1:HOLIDAY SPENDING PULSEDive into shoppers plans and the forces shaping Christmas spending with TGM!Most People Plan to Spend Between$100$499 on Christmas Gifts in SpainMost people plan to spend moderately on Christmas gifts,with nearly three-quarters budgeting between$100 and$

4、499.Younger adults(1834)are more likely to spend on the lower end($100$249),while middle-aged groups(3554)lean toward higher spending($250$499).Only a small share plans extravagant budgets of$1,000 or more,making this the least common category.M2.Please estimate your total expenses for gifts during

5、the Christmas period in the following categories Spain-N=507Whats your estimated total gift expense for Christmas?-Total&Age group Age group/Gift expense Under$99$100-$249$250-$499$500-$999$1000+18-24 yo4%55%24%16%-25-34 y.o9%59%25%1%5%35-44 y.o13%37%36%10%3%45-54 y.o19%31%38%11%1%55-64 y.o19%30%30%

6、12%9%65-75 y.o15%33%35%12%5%$250-$49935%$100-$24936%Under$9915%$500-$99911%$1000+3%Under$9915%$100-$24939%$250-$49932%$500-$99910%$1,000+4%N=49*N=76N=97N=109N=98N=78*Small baseProduct Quality and Sales/Discounts Drive Christmas Shopping Decisions of Spanish consumers besides priceWhat are the main f