MAGNA：2024年美国细分行业广告洞察报告：AI 赋能广告投放（英文版）（15页）.pdf

1、US Verticals ReportUS Verticals ReportFall 2024:Powered by AIAuthor:Mike LeszegaEditor:Vincent LetangOctober 20242Industry VerticalsUS Vertical RThis is a summary/sample of MAGNAs US Vertical ReportThe Full Report includes 350 pages of analysis,forecasts,ad spend patterns and trends.Ten key industry

2、 verticals Ten key industry verticals are analyzed:automotive,entertainment,food/drinks,retail,finance/insurance,personal care,pharmaceuticals,technology,restaurants,and travel.Plus,focuses on emerging emerging verticals verticals(DTC,Fintech,Betting,AI)About MAGNA Intelligence3US Industry Report(Fa

3、ll 2024)Car.epsLaptop.epsMovie alt.epsFood.epsAUTOMEDIAFINANCEINSURANCEFOODBEVERAGEPERSONAL CARERESTAURANTSTELECOMSTECHNOLOGYTRAVELRelated imageRelated imageImage result for money iconBeer glass.epsPHARMAShopping basket.epsRETAILAboutKey FindingsOverviewKey VerticalsEmerging VerticalsTable of Conten

4、ts4US Industry Report(Fall 2024)The US Verticals Report analyzes the advertising spending trends and patterns of ten key industry ten key industry verticals verticals that represent approx.60%of total ad spend in the US,and up 80%of national TV spend.For each industry vertical,the report provides in

5、sights and data on the following aspects and topics:DashboardIndustry TrendsAd Spend TrendsMedia MixKey SegmentsTop SpendersAbout This ReportKey Report Topics5US Industry Report(Fall 2024)About This ReportMethodologyMAGNANielsenSource:MAGNA,Nielsen$58.5BN$40.7BNExample:Auto Share of National TV Nati

6、onal television ad spend was$58.5bn according to Nielsen in 2022,but TV media owners reported net ad revenues(NAR)of$40.7bn according to MAGNAs bottom-up analysis of financial publications.MAGNA thus scales Nielsens national TV numbers down to reflect the actual net media spend.Automotive Media Mix$