艾玛迪斯&联合国旅游组织：2024-2025年亚太旅游市场洞察报告（英文版）（87页）.pdf

1、MarketInsightsReport2025Asia&subregionsMar2025Focus on Asia&the PacificFebruary 2024-March 2025TravelInsightsWorldwideSouth-East Asia Asia and the PacificSouth Asia North-East Asia Oceania3Amadeus.Its how travel works smarter.Amadeus IT Group and its affiliates and subsidiariesSource:Navigator360 as

2、 of Sunday,16 March 2025Header 1Asia and the Pacific is a hugely dynamic and innovative region.Here,tourism is strongly consolidating its recovery from the severe impact of the COVID-19 pandemic.In 2024,the region welcomed 316 million international tourist arrivals,33%more than in 2023,making it the

3、 second most visited destination in the world,after Europe.I trust this report and its valuable insights will contribute to a better understanding of the market dynamics of the region and inform more effective decision-making by both the tourism public and private sectors.Zurab Pololikashvili Secret

4、ary-GeneralWorld Tourism Organization(UN Tourism)Message from UN TourismIt is a great honour to present the first“Travel Trends 2025-Focus on Asia and the Pacific”report,the outcome of a joint effort by Amadeus and UN Tourism.The competitiveness of our sector increasingly lies in up-to-date,actionab

5、le data-driven market analysis.At UN Tourism,we are committed to strengthening the capacity of our Members to access relevant and reliable market intelligence and create tools that enable better tourism management and planning.That is why we are pleased to collaborate once again with Amadeus,one of

6、our valuable Affiliate Members,in making this report a reality.It covers key trends for the first four months of 2025 and provides critical insights based on different sources,as well as indicators such as airline bookings,destination searches and hotel occupancy rates.WorldwideSouth-East Asia Asia