MAGNA：2025年搜索广告洞察报告：人工智能赋能搜索效能（英文版）（15页）.pdf

1、Search Report 2025Search Report 2025AI AI Transforming SearchTransforming Search PerformancePerformanceFebruary 2025February 2025Authors:Luke Stillman,Rebecca HwangAuthors:Luke Stillman,Rebecca HwangEditor:Vincent LetangEditor:Vincent Letang2Search Report 2025Search Report 2025ATLAS.MAGNAGLOBAL.COMA

2、bout the Report This is a summary of the The Search Report,that examines the evolution of keyword search advertising formats.It dives into the scale and growth of search advertising spending,as well as the big trends and dynamics pushing ad spending forward in 2025 and beyond.The full report include

3、s sections on search advertising spending,search usage,consumer behaviors,AI in search,and insights on the future innovations and developments of search advertising.MAGNAs Search Report is published annually in collaboration with KINESSO.The Search Report and its Data companion are available to IPG

4、Mediabrands agencies and subscribers on MAGNAs Intelligence portal .For more information,please contact Luke.S3Search Report 2025Search Report 2025ATLAS.MAGNAGLOBAL.COMAbout the ReportAlso available on MAGNAs intelligence portal:the Programmatic Report,Commerce Media Report,and The Social Report.Cli

5、ck on the reports to read more4Search Report 2025Search Report 2025ATLAS.MAGNAGLOBAL.COMTable of ContentsFuture of SearchFuture of SearchFuture of SearchExecutive SummaryExecutive SummaryExecutive SummarySearch AdvertisingSearch AdvertisingSearch AdvertisingSearch UsageSearch UsageSearch UsageSearch

6、 InnovationSearch InnovationSearch Innovation5588252546465353About MAGNAAbout MAGNAAbout MAGNA56565Search Report 2025Executive Summary Key FindingsKeyword search remains the largest and most resilient ad Keyword search remains the largest and most resilient ad formatformat.The advertising landscape