TGM Research：2025年圣诞节法国消费者行为与偏好洞察报告（英文版）（20页）.pdf

1、INSIGHTS 2025FRANCE REPORTCONTENTInformation about the research03Section 1:Holiday Spending Pulse06Section 2:From Dreams to Gifts11Section 3:Holiday Checkout Countdown14Information about the ResearchSchedule:16 September 25 September 2025Sample:A representative sample of N=505 participants in France

2、,age:18-75Methodology:Internet interviews(CAWI),research project was entirely conducted by TGM ResearchFrom shopping habits to festive choices,TGM Research surveyed six countries to reveal how consumers will celebrate Christmas 2025.About TGM Christmas Report 202563,023countries studiedconsumers ask

3、edStudy FindingsSECTION 1:HOLIDAY SPENDING PULSEDive into shoppers plans and the forces shaping Christmas spending with TGM!Most French consumers plan to spend$100$499 on Christmas gifts in 2025M2.Please estimate your total expenses for gifts during the Christmas period in the following categories F

4、rance-N=505Whats your estimated total gift expense for Christmas?-Total&Age group Age group/Gift expense Under$99$100-$249$250-$499$500-$999$1000+18-24 yo22%35%30%7%7%25-34 y.o16%38%33%7%5%35-44 y.o12%35%36%14%3%45-54 y.o16%36%37%6%6%55-64 y.o19%25%40%10%7%65-75 y.o20%34%28%13%5%$250-$49935%$100-$24

5、936%Under$9915%$500-$99911%$1000+3%Under$9917%$100-$24934%$250-$49934%$500-$99910%$1,000+5%N=60*N=81N=94N=87N=91N=92*Small baseMost French shoppers plan to spend$100$499,split evenly between$100$249(34%)and$250$499(34%).Younger buyers(1824)favor the lower bracket,while older groups(5564)lean toward$

6、250$499(40%).Just 5%expect to spend over$1,000.Product Quality and Discounts Drive Christmas Shopping Decisions of French besides price.What are the main factors that guide your Christmas shopping choices?M5.What are the top 3 factors you consider when making Christmas shopping decisions?Summary-Fra