世邦魏理仕（CBRE）：2026年英国零售市场代际差异调查报告（英文版）（16页）.pdf

1、REPORTUK Retail Generational Survey 2026Intelligent InvestmentCBRE RESEARCHMAY 2026 The CBRE UK Retail Survey 2026 delves into the evolving landscape of consumer behaviour,drawing insights from 2,000 respondents across three generations:Gen Alpha,Gen Z,and Millennials.By focusing on these cohorts,th

2、e report captures both current behaviours and emerging trends shaping the retail market,providing insights for landlords and retailers.Introduction2CBRE RESEARCH 2026 CBRE,INC.Intelligent InvestmentRetail Generational Survey 2026|UKGen Alpha describes the generation of people born between 2010 and 2

3、025,largely comprising the children of Millennials.Despite the oldest members of this cohort being just 16 years old,they are already influencing the retail sector through direct engagement with brands both online and offline,and by actively shaping household spending decisions.For the purposes of t

4、his survey,we have included respondents aged between 14-15 yearsold.Millennials are typically defined as being born between the early 1980s to late 1990s and represent the largest consumer group.Their market significance is drawn from considerable spending power as many Millennials enter higher-earn

5、ing years,coupled with their role as parents to Gen Alpha.Preceding Gen Alpha,Gen Z stands as the first truly“digital native”generation,growing up with the internet,social media,and smartphones.This has significantly influenced their shopping habits and expectations.As this cohort spans from preteen

6、s to late 20s,we split respondents into Younger Gen Z(1622-year-olds)and Older Gen Z(2328-year-olds).With approximately 12.7 million Gen Z individuals in the UK as of the last census in 2021,their collective influence on retail is substantial and growing.Understanding the complex and evolving consum