世邦魏理仕（CBRE）：Z 世代入住风潮：亚太地区“生活方式”酒店兴起（2026）（英文版）（23页）.pdf

1、REPORTCBRE RESEARCHASIA PACIFICGen Z Checks In:The Rise of the Lifestyle HotelIntelligent Investment3CBRE RESEARCH 2026 CBRE,INC.Intelligent InvestmentGen Z Checks In:The Rise of the Lifestyle HotelUpdate header text Executive SummaryLifestyle hotels are currently the fastest-growing sector in the g

2、lobal hospitality industry,blending boutique intimacy with the operational scale of major brands.Demand is being driven by post-pandemic consumer preference for experiential travel featuring authentic cultural immersion,unique and striking designs,and community-focused spaces.In Asia Pacific,lifesty

3、le brands are still under penetrateddespite recent rapid growth.However,this is set to change as upcoming supply in the segment continues to outpace the market average and the category increasingly enters lower-tier chain scales.Gen Z are increasingly opting for lifestyle hotels as the category appe

4、als to their taste for experiential travel,authentic local culture,and seamless technology over standardised midscale offerings or formal luxury.Already the regions largest demographic cohort,Gen Z is set to exert an increasing influence over the regional hotel market as its spending power increases

5、;a trend that will drive further growth in the lifestyle segment.While rising construction costs continue to pose a barrier to new hotel development,including in the lifestyle segment,CBRE believes conversions offer a viable and capital-efficient alternative for potential investors,either through so

6、ft brands or physical conversions through core lifestyle brands.CBRE believes smaller independent assets can provide attractive value add andopportunistic plays for conversion to lifestyle brands.With more hotel groups expanding their lifestyle brands to lower chain scales,conversions can be perform