世邦魏理仕（CBRE）：2026雅加达体验驱动型商业地产转型报告（英文版）（13页）.pdf

1、Adaptive SpacesJakartas Experience-Led TransformationVIEWPOINTINDONESIACBRE RESEARCHMAY 20262 2026 CBRE,INC.CBRE RESEARCHAdaptive SpacesJakartas Experience-Led TransformationExecutive SummaryJakartas retail market remains structurally resilient,underpinned by strong fundamentals and its position as

2、Indonesias dominant consumption hub.While broader purchasing power shows signs of moderation,high-end malls continue to outperform,sustaining occupancy above 95%and reinforcing a clear bifurcation in market performance.The sector is undergoing a decisive shift from transaction-led retail to experien

3、ce-driven ecosystems.Shopping malls are no longer just places to shopthey are evolving into integrated lifestyle destinations,anchored by immersive environments,curated programming,and socially shareable experiences that align with post-pandemic consumer priorities.“Retailtainment”and F&B are now th

4、e primary engines of footfall.From interactive installations and pop-up activations to experiential dining and concept-driven stores,malls are increasingly defined by their ability to deliver engagement beyond traditional retail.At the same time,international and emerging brands are entering the mar

5、ket with design-led,experiential formats,repositioning stores as brand destinations rather than points of sale.In this environment,developers are shifting focus from expansion to asset reinvention.Strategies center on tenant remixing,physical repositioning,and active programmingincreasing exposure t

6、o lifestyle,wellness,and entertainment categories while continuously refreshing the customer experience to defend relevance and capture demand.Despite rising competition,space constraints for large-format tenants,and increasing operating costs,the outlook remains positive.Future growth will be led b