SPARK：2025年全球旅游趋势报告（英文版）（11页）.pdf

1、TRAVEL TRENDS REPORT2025THE FUTURE OF TRAVEL:Whats Now and Whats NextLooking to unlock the true potential of travel and tourism in the immediate future,SPARK tapped into the travel expertise of independent agencies across over a dozen countries(Canada,Germany,Hungary,India,South Africa,United Kingdo

2、m,United States,Brazil,Costa Rica,Greece,Mexico,Netherlands,Sweden,Vietnam)of the Worldwide Partners network.We also talked to consumers,drawing responses from more than 700 travelers across four key origin markets.The results were fascinating.But what intrigued us most was the differences in consum

3、er insights and agency practices.Together they point to some key priorities that can make any travel marketing smarter and more pointed.When you connect what travelers want with how agencies are marketing,some exciting opportunities emerge.Regional Diversity in Traveler RespondentsTRAVEL TRENDS REPO

4、RT2A LOOK AT KEY CONSUMER INSIGHTS AND HOW AGENCIES ARE PRIORITIZING THESE TRENDS.WHATS NOW.TRAVEL TRENDS REPORT3Eco-Friendly Adventures For All.Travelers care about sustainability and marketers are ready to deliver.The key?Highlighting green travel as a feel-good AND indulgent experience.For travel

5、ers,sustainability is growing but still not universal.Meanwhile,agencies are leaning in more,suggesting an opportunity to make green travel more appealing and accessible.41.7%24.1%OF AGENCIES INCORPORATE SUSTAINABILITY INTO CAMPAIGNSOF CONSUMERS ARE“VERY LIKELY”TO CHOOSE ECO-FRIENDLY ACCOMMODATIONST

6、RAVEL TRENDS REPORT4LOCAL CULINARY EXPLORATION&ENTERTAINMENT Flavorful JourneysFood and culture are the heart of travel.Pairing sensory-driven campaigns with local storytelling creates unforgettable connections.Travelers love for food and culture is echoed by agencies,but marketers are taking it a s