HubSpot：2025年全球社交媒体趋势报告：全球超1000名营销从业者社交媒体策略新研究与洞察（英文版）（51页）.pdf

1、New research and insights on social media strategy from 1,000+marketers around the world2025Global Social Media TrendsTable of contentsCOMMUNITY+ENGAGEMENTCommunity is the new marketing currency32STRATEGYSocial media marketers are choosing relationships over transactions09AI+PRODUCTIONAI isnt the co

2、mpetition,its the savvy social media teams secret weapon26ANALYTICS+ROIMeasuring what matters on social in 202543INTRODUCTIONBrand discovery official starts on social05SOCIAL PLATFORMSYouTube has taken over as video dominates consumer attention19SOCIAL COMMERCESocial feeds are the new storefronts38F

3、OREWORDThe growing influence of digital relationships0348CLOSINGBetting on the right social media trendsThe growing influence of digital relationshipsAudiences spend so much time on social media,it shapes their perspective and impacts decision making.FOREWORDSocial fluency drives business resultsLet

4、s be honestwere all living in our own personal episode of“Decision Paralysis:The Series.”And my fellow Libras?Were basically the shows executive producers.Think about it.Buying a tomato used to be a simple transaction.Now its a full-on existential crisis:.Is it organic?Was it ethically harvested by

5、someone making a living wage?Is the company behind it secretly funding villains?Does the carbon footprint of this specific tomato make me complicit in climate destruction?And thats just ONE TOMATO.Now multiply that by the approximately 1 million decisions the average adult makes daily.No wonder were

6、 all mainlining adaptogenic lattes and doom-scrolling at 3 AM.The plot twist?Our exhausted brains have developed the ultimate coping mechanism:weve outsourced our decision-making to our social feeds.That random TikTok of someone loving a Stanley cup?Congratulations,you now own three.That Instagram s