Demandbase × Harris Poll：2025 B2B 营销现状报告：前瞻型 B2B 营销重塑增长模式 探索未来方向（第1版）（英文版）（19页）.pdf

1、1State of B2B Marketing Future-ready B2B marketing has a new growth equation.Its time to rethink and explore whats coming next.1ST EDITIONThe new growth paradigm:getting real about insight2B2B marketing is at a breaking point.The tools are thereand 96%of marketers already run emerging or advanced go

2、-to-market strategiesyet fewer than half feel equipped for the demands they face.The problem isnt technology.Its activation.Its measurement.Its connection.Marketers are swimming in data they cant use,chasing metrics that dont prove impact,and running workflows that dont scale.Our research with over

3、500 U.S.B2B decision makers reveals a new reality:growth in 2026 wont come from adding more tools to the tech stack.It will come from integrating the rightright tools that will eliminate friction,activate insights,automate what slows you down,and orchestrate AI in a way that feels more human than ev

4、er.INTRODUCTION33.Activating InsightsTeams want insights,not more tools.96%of B2B marketers have some type of emerging or advanced GTM strategy,yet fewer than half feel equipped for the demands they face.The disconnect?Tools arent the problem.The real challenge is extracting usable insights from the

5、m and acting before the moment passes.Next Best Action:B2B marketers can get more insights out of their tech stack by moving from“collecting“to actually“activating”data.This means unifying data,using predictive AI,and automating reports and processes to be more insightful.When your stack doesnt just

6、 measure performance,but actively points you toward the next best move,every decision gets faster,sharper,and more impactful.Key Takeaways32.Measuring What MattersTeams need better ways to measure success.65%run hybrid GTM targeting,leveraging both lead and account-based plays.But,less than 40%frequ