Infront：2025年体育营销趋势报告：下一步布局（英文版）（26页）.pdf

1、2 0 2 5 T R E N D S R E P O R T1TR E N DS R E P ORT 2025 NEXT PL Y 2 0 2 5 T R E N D S R E P O R T2A message from the CEO 03Facts&Figures 04 Cutting through the noise:05Smarter sponsorship activation The rising football star:10Bringing Gen Alpha off the bench“Brave New Sport”Revisited:14The pioneeri

2、ng role of sports in international cooperation and the challenge of AI dopingTransforming sports production:18Personalisation,localisation and enhanced viewer experiencesMerging the digital and authentic:23 Active lifestyle and healthy living becoming a priority for brandsWHAT TO EXPECT“The landscap

3、e ahead is complex,fast-moving and full of opportunity.We hope this report provides useful context,clarity and perhaps a few provocations to help you navigate whats next.”2 0 2 5 T R E N D S R E P O R T3At Infront,we remain committed to shaping the future of sport.The rights we manage the content we

4、 produce and the events we implement help us put our imprint,together with our partners,on the development of the sector.Thats not just happening through operational excellence,but by actively contributing to the ideas and innovations driving the industry forward.This report is part of that commitme

5、nt.It brings together the insights of both internal experts and external collaborators to reflect on where the sports industry is heading and how we can collectively adapt,lead and support that journey.The themes we explore build on the ideas and insights we discuss as an organisation as well as tho

6、se currently circulating in the vast ecosystem that is sport.The increasing personalisation of sponsorship and content,the shifting nature of sports fans and what resonates with them as well as how to engage the exponential growth of mass participant sport.All are emerging realities already shaping