美国户外产业协会（OIA）：2025年美国户外活动参与度趋势报告（英文版）（83页）.pdf

1、2025 OUTDOOR PARTICIPATION TRENDS REPORT Outdoor Foundation|Confidential|Do not distribute.EXECUTIVE SUMMARY 3About This Report and Why This Data Matters 4Key Insights 5Outdoor Participation in 2024:A High-Level Overview 8DEFINITIONS AND TERMINOLOGY 16PARTICIPATION COUNTS AND RATES 18Outdoor Partici

2、pation By Race/Ethnicity 20Outdoor Participation By Sex 24Outdoor Participation By Sexual Orientation 25Outdoor Participation By Income Level 26Outdoor Participation By Age 28The Tenure of Outdoor Participants 30Outdoor Participation By Level of Education 30Outdoor Participation By Region 31Outdoor

3、Participation By Venue 34CORE PARTICIPATION 36Core Participation in Outdoor Activities 41FREQUENCY OF OUTDOOR PARTICIPATION 44OUTDOOR RECREATION ACTIVITIES 50Favorite Outdoor Recreation Activities by Ethnicity/Races 56RATES OF PARTICIPATION IN OUTDOOR RECREATION 59Female Participation in Outdoor Rec

4、reation 60 Senior Participation in Outdoor Recreation 63 Youth Participation in Outdoor Recreation 64THE NEW OUTDOOR PARTICIPANT 69CONCLUSION 75METHODOLOGY 77SAMPLE SPECIFICATION 79APPENDIX 81TABLE OF CONTENTS2 Outdoor Foundation|Confidential|Do not distribute.EXECUTIVE SUMMARYThe Outdoor Participat

5、ion Trends Report goes beyond the data use it to stay on top of trends,allocate resources,and inform your overall marketing strategy.In 2024,the outdoor recreation participant base grew 3%to a record 181.1 million participants,or 58.6%of all Americans aged six and older.There were significant increa

6、ses in the number of youth and seniors,participants with more than$100K in annual income,participants in the South,participants with a high school diploma and no college education,and Black and Hispanic participants.Additionally,the number of“core”or most frequentparticipants increased by 5.7%(five