美国户外产业协会（OIA）：2023年美国户外活动参与度趋势报告（英文版）（73页）.pdf

1、2023 OUTDOOR PARTICIPATION TRENDS REPORTTABLE OF CONTENTS2 Outdoor Industry Association|Confidential|Do not distribute.EXECUTIVE SUMMARY 3KEY INSIGHTS 4Participant Base Growth 5Diversity 6Seniors 7Gateway Activities 8Participation Rate Decline 9 RESEARCH HIGHLIGHTS 10New Outdoor Participants:Young a

2、nd Diverse 11Most Popular Outdoor Activity Categories 12Outdoor Activity Growth Rates 13Average Number of Outings Per Participant Declined 14WHY DOES THIS DATA MATTER?15DETAILED PARTICIPATION TRENDS 16Outdoor Recreation Overall Demographics 17Crossover Participation 33Hottest Outdoor Recreation Acti

3、vity Categories 35Outdoor Recreation Participation Churn 38Where Outdoor Recreation Is Happening 42Core Outdoor Enthusiasts:Most Frequent Participants 43Childrens Outdoor Participation 48Senior Participation(65+)55New Participant Profile 2022 59Lost Participant Profile 63CONCLUSION 70APPENDIX 71Meth

4、odology:How Was the Report Conducted?7244%46%48%50%52%54%56%0204060801001201401601802007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022PARTICIPATION RATEOUTDOOR RECREATION PARTICIPANTS(MILLIONS)#participants(millions)%participating in outdoor recEXECUTIVE SUMMARYThe outdo

5、or recreation participant base grew 2.3%in 2022 to a record 168.1 million participants or 55%of the U.S.population ages 6 and older.The outdoor recreation participant base has grown each of the last eight years,adding 14.5 million participants since January 2020.Although 2022 outdoor recreation incl

6、uded record numbers of participants and participation rates,the number of outings per participant declined in 2022 for the first time since the pandemic began in 2020.We saw continued growth in the number of Americans who participate in outdoor recreation,even as pre-pandemic routines are reestablis