Criteo：2026年春夏全球旅游业脉搏报告（英文版）（53页）.pdf

1、Spring/Summer 2026 Travel PulseGLOBALPROPRIETARY&CONFIDENTIAL.COPYRIGHT CRITEO 2026.ALL RIGHTS RESERVED.TRAVEL INSIGHTSThe new era of travelInsights on behaviors,budgets,and booking trendsIn 2026,travel demand isnt the problem.Converting it is.The path to booking has grown more complex.Economic pres

2、sure,geopolitical tensions,and regional disruptions are reshaping where people go and how they decide.Todays travelers rarely move in straight lines.They compare more and hesitate longer.They move across channels,revisit decisions,and weigh trade-offs with greater scrutiny.The result is a more delib

3、erate,but far less predictable,path to purchase.Drawing on data from hundreds of travel providers,alongside insights from more than 6,000 consumers worldwide,this report unpacks whats shaping traveler behavior now,and what it takes to turn intent into bookings in an increasingly fragmented landscape

4、.PROPRIETARY&CONFIDENTIAL.COPYRIGHT CRITEO 2026.ALL RIGHTS RESERVED.TRAVEL INSIGHTS01The State ofTravel Demand02Booking Behavioral Shifts03TodaysTraveler04Budgets MeetBucket ListThe State ofTravel Demand01PROPRIETARY&CONFIDENTIAL.COPYRIGHT CRITEO 2026.ALL RIGHTS RESERVED.TRAVEL INSIGHTS-3%-7%8%-2%1%

5、-4%-3%0%-7%-3%2%1%8%10%8%-25%-15%-5%5%15%25%AOVCRTrafficRevenueBookingsAirHotel&ResortOTASource:Organic Criteo Data.Year-on-Year Online Metrics,GLOBAL January to March 2025 and 2026.Travelers are back,but deliberate in how they bookIn Q1 2026,global travel demand increased,with traffic up across mos

6、t segments.This supported gains in bookings and revenue,driven primarily by air performance.However,conversion rates declined,with the steepest drops in OTAs(-7%).At the same time,average order value remained flat or negative,pointing to continued pressure on monetization despite rising demand.Q1 20