1、Next-gen markets:The rise and reality of tokenizationA roadmap to realizing the full potential of this pivotal shift.Next-gen markets:The rise and reality of tokenization1BroadridgeTokenization,or the representation of traditional financial and private assets as digital tokens on blockchain infrastr
2、ucture,is quickly becoming a pivotal innovation with the potential to reshape capital markets.The 2025 Broadridge Tokenization Survey,covering 300 financial institutions across North America and Europe,underscores that tokenization has moved from concept to operational reality.Custodians,asset manag
3、ers,and wealth managers all recognize this shift,but their paths toward adoption differ significantly.Custodians are leading the charge,with 63%already offering tokenized asset services and an additional 30%preparing to do so within two years.Their primary motivations include enhanced security,opera
4、tional efficiency,and improved transparency.Asset managers are rapidly gaining ground,driven by investor demand for new,innovative products,especially within the high-growth private assets space.Although only 15%of asset managers currently offer tokenized funds,41%plan to introduce them soon.Wealth
5、managers trail in adoption,with only 10%actively involved,yet nearly a third(33%)anticipate entering the tokenized market in the near term.Private assets,particularly private equity and real estate,have emerged as the clear initial use cases.Tokenization has the potential to uniquely address traditi
6、onal barriers such as illiquidity,high operational costs,and barriers to entry for retail investors.Indeed,survey respondents highlighted democratized investment access(58%)and improved liquidity(61%)as critical benefits driving interest in these asset classes.The move toward direct-to-investor dist