Brightpearl：热门话题：2023年电子商务营销与投资趋势报告（英文版）（11页）.pdf

1、1Book a DemoFollow us on LinkedinFollow us on FacebookBrightpearl 2023.All rights reserved.Coming in Hot:E-Commerce Marketing&Investment Trends for 2023BRIGHTPEARL REPORTSComing in Hot:E-Commerce Marketing&Investment Trends for 2023REPORT2Book a DemoFollow us on LinkedinFollow us on FacebookBrightpe

2、arl 2023.All rights reserved.Coming in Hot:E-Commerce Marketing&Investment Trends for 2023BRIGHTPEARL REPORTSComing in Hot:E-Commerce Marketing&Investment Trends for 2023IntroductionAgainst the backdrop of economic crisis,wavering consumer demand,rising customer acquisition costs and changes to cook

3、ie legislation,2023 is set to be a challenging year for e-commerce merchants.However,amidst the downturns impact on marketing,rising digital advertising costs and the cash flow crisis which well explore here,there are reasons for e-commerce merchants to be cheerful.This report will show you how inve

4、sting in the right approaches,strategies and supporting technology can make your e-commerce marketing more affordable and more successful throughout 2023.2Brightpearl 2023.All rights reserved.Coming in Hot:E-Commerce Marketing&Investment Trends for 2023In this report youll discover Insights from a s

5、urvey of 500 e-commerce merchants on their investment priorities for 2023 Expert commentary and predictions from e-commerce merchants and marketing and retail experts on the e-commerce marketing trends to be aware of Which channels and platforms you should prioritize this year(and which you should s

6、tep back from)How technology holds the key to ensuring your marketing budget is spent wisely(and gets results)3Book a DemoFollow us on LinkedinFollow us on FacebookBrightpearl 2023.All rights reserved.Coming in Hot:E-Commerce Marketing&Investment Trends for 2023BRIGHTPEARL REPORTSChapter 1 Customer