英国通信管理局：2022年威尔士电视、音像部门及音频行业发展趋势报告（英文版）（48页）.pdf

1、 Media nations:Wales 2022 Published 17 August 2022 Welsh version available:Cyfryngaur Genedl:Cymru 20222 Contents Overview 3 TV:services,devices and trends 5 Public service broadcasting 23 Radio and audio 42 3 Overall viewing of TV and video in Wales has fallen from its pandemic peak The average amo

2、unt of time people in Wales spent watching TV and video content in 2021,across all devices,was 4 hours 33 minutes per person per day,down 33 minutes on 2020,which was more heavily influenced by Covid-19 restrictions,but up on 2019.Time spent watching TV from broadcasters in Wales fell by 12.6%compar

3、ed to 2020,the largest proportional decrease of any UK nation,illustrating that the long-term trend of decline in overall viewing of broadcasters content,seen over the past decade,has resumed.Despite the decrease since 2020,however,people in Wales spent 3 hours 8 minutes per day watching broadcast T

4、V on the TV set in 2021,more than the UK average.Take-up of subscription video-on-demand(SVoD)services rose in Q1 2022 with 71%of households in Wales subscribing to at least one,up from 64%in Q4 2021.Broadcaster video-on-demand(BVoD)services had comparable levels of reach to SVoD,with most consumers

5、 using multiple streaming services.BBC iPlayer was the most popular streaming service in Wales,used by 77%of online adults and teens.Social video platforms are also competing for viewing time and are particularly popular among younger age groups.Internet users in Wales aged 15+spent on average 34 mi

6、nutes per day on TikTok,the most of any nation,and 39 minutes per day on Facebook and Messenger in March 2022.Overview This Media Nations:Wales report reviews key trends in the media sector and sets out how audiences are served in Wales.We adopt a cross-platform perspective,including broadcast TV an