Pixalate：2026年 Q1全球无效流量（IVT）与广告欺诈基准报告（英文版）（18页）.pdf

1、Q1.2026An analysis of invalid traffic(IVT)in the mobile app,CTV,and web open programmatic advertising ecosystem.INVALID TRAFFIC(IVT)&AD FRAUD BENCHMARKS:GLOBALINVALID TRAFFIC&AD FRAUD BENCHMARKS REPORT:GLOBAL|2026 PIXALATE|PIXALATE.COM2TABLE OF CONTENTS ABOUT THIS REPORT:Key Takeaways4IVT Benchmarks

2、5-13Desktop&Mobile Web5Mobile Apps 8Connected TV11Methodology and Disclaimer14-17This report highlights the IVT and ad fraud benchmarks in global data during Q1 2026.Pixalates data science team analyzed programmatic advertising activity across 86B global open programmatic advertising impressions in

3、Q1 2026 to compile this research.Pixalates datasets which are used exclusively to derive these insights consist predominantly of buy-side open auction programmatic traffic sources.COMPARE SEE MORE COUNTRIESINVALID TRAFFIC&AD FRAUD BENCHMARKS REPORT:GLOBAL|2026 PIXALATE|PIXALATE.COM3Alex BraelowSolat

4、 SheikhAI&SoftwareEngineerAd Fraud&Compliance Research AnalystINVALID TRAFFIC&AD FRAUD BENCHMARKS REPORT:GLOBAL|2026 PIXALATE|PIXALATE.COM4KEY STATS%of global desktop and mobile web traffic that was invalid in Q1 2026,according to Pixalate.19.9%38.9%of global mobile app traffic that was invalid in Q

5、1 2026,according to Pixalate.24.9%of global CTV traffic that was invalid in Q1 2026,according to Pixalate.COMPARE SEE MORE COUNTRIESAn analysis of invalid traffic(IVT)in the global web open programmatic ad ecosystem.Ad Fraud Benchmarks Web%of global desktop and mobile web traffic that was invalid in

6、 Q1 2026,according to Pixalate.19.9%INVALID TRAFFIC&AD FRAUD BENCHMARKS REPORT:GLOBAL|2026 PIXALATE|PIXALATE.COMGlobal IVT Rate on Web TrafficQ1 2026;based on global open programmatic invalid traffic(IVT)trends;as measured by Pixalate7Want more data?Schedule a demo:pixal.at/demoGLOBALCOMPARE SEE MOR