impact.com：2025全球合作伙伴营销洞察报告（英文版）（85页）.pdf

1、AffiliateMarketingGlobal State of2025Brands,creators,and publishers on deploying AI,scaling partnerships,and optimizing investmentInsights from The Global State of Affiliate Marketing in 2025Contents2Contents01Executive summary02Methodology03How to use this report:Your partnership sophistication ass

2、essment04The competitive advantage behind partnership sophistication05The five pillars of partnership sophistication1.Diversify your partner mix2.The results-oriented investment shift3.Deploy AI for scale4.Elevated creator partnerships5.Bridge the measurement gap06Partnership sophistication assessme

3、nt:Strategic planning worksheet07Whats next for partnership marketing08Appendix74%increased in affiliate investmentExecutive SummaryExecutive SummaryExecutive SummaryGlobal ad spend$1 trillionin 2024The Global State of Affiliate Marketing in 2025Executive summary3Affiliate marketing has matured from

4、 transactional relationships to strategic partnership programs.With global ad spend hitting$1 trillion in 2024,traditional advertising channels have become increasingly saturated and competitive.The brands that are thriving have recognized this shift and now invest in partnership marketing,with its

5、proven cost effectiveness and measurable performance.The opportunity is clear.A reported 74%of brands increased their affiliate investment specifically due to rising costs in other marketing channels.The results justify the investment:71%find affiliate marketing more cost effective than other market

6、ing channels,and 66%report stronger ROAS.Visionary brands are pulling ahead by rethinking their entire approach to partnerships.Instead of basic affiliate setups,theyre building sophisticated ecosystems that deliver across the entire funnel.Theyre diversifying their partner portfolios(using 3-4 diff