1、2026Cross-channel marketing benchmarksGLOBAL BENCHMARK REPORT 202632Every year,Dotdigitals Global benchmark report gives marketers a clear view of channel performance across industries and regions.The 2026 edition goes beyond our established email and SMS insights to include MMS and WhatsApp benchma

2、rks too.Together,these findings highlight the markets continued shift to rich-media and cross-channel engagement.By drawing on anonymized data from our platform,weve created a resource that reflects global trends and helps you measure your own progress.Its a report that has become part of the rhythm

3、 of the marketing calendar,and Im delighted to introduce this latest edition.Email continues to hold its place as a central and essential communications channel across all industries and funnel stages.Email remains king.The unwavering resilience and success we consistently see from email is largely

4、down to its evolution ability,and its most recent status as a discovery channel where stories unfold,products are introduced,and inspiration is offered.With attention spans shrinking,mobile-first channels are driving clicks at a faster rate than ever before,allowing email to be utilized by marketers

5、 as a space to build context and meaning,leaving SMS and WhatsApp to deliver concise prompts that move customers along their journey.Contents3 5 6 8 10 10 12 14 16 18 20 22 28 29 30 32 33 34 36 37 38 40 42 43 44 46 47 48 50 52 54 55Juliette Aiken Chief Marketing Officer DotdigitalThe CMO benchmark A

6、 foreword from Juliette AikenNow in its fifth year,weve redesigned the 2026 Dotdigital Global benchmark report with clean infographic overviews,so you can grasp the data at a glance.What emerges is a reminder that no single channel can carry the weight of customer engagement alone.Success lies in kn