National MI：2023年美国 Z 世代购房者报告（英文版）（36页）.pdf

1、INTRODUCTIONThe 2023 NextGen Gen Z Homebuyer Report is a research project developed in partnership with National MI to provide practical insights into the behavior and preferences of one of the fastest-growing segments of the homebuyer population.Gen Z individuals,born between 1997 and 2012,are rapi

2、dly entering the housing market,with many of them now reaching adulthood and starting to establish their careers and families.As a generation that has grown up in the digital age,they have unique preferences and expectations when it comes to home buying and financing.The report analyzes data from tw

3、o surveys conducted in October 2022 and April 2023 to gain a deeper understanding of how Gen Z homebuyers approach the process of purchasing a home,what factors are most important to them,and what challenges they face.By elevating the voice of this emerging demographic,the report aims to empower rea

4、l estate and financial professionals with the insights they need to better connect with Gen Z homebuyers and provide them with a positive,satisfying experience in a competitive market.I would love to hear your thoughts and questions as we grow together.Please feel free to connect with me on LinkedIn

5、.Cheers,Kristin MesserliExecutive Director,FirstHome IQBACKGROUND&METHODOLOGYThe ongoing study of Millennial and Gen Z homebuyers currently includes a total of 4,000 respondents over three years.The majority of the research reflected in this study comes from data gathered in October 2022 and April 2

6、023,which includes the following:1,000 respondents,collected in October 2022 and 250 respondents in April 2023Between the ages of 18-26Diverse sampling by race and income,representing population demographicsApril sampling includes20%homeowners47%planning to buy within the next 5 yearsSurvey response