1、NEXTGEN WOMENS HOMEBUYER REPORT20232023By Kristin MesserliSponsored by National MI*For informational purposes onlyINTRODUCTIONThe 2023 NextGen Womens Homebuyer Report is a research project developed in partnership with National MI to deliver practical insights into a key segment of todays homebuyer
2、population.Millennial women are the largest demographic purchasing homes independently in the US today.Many of them are single and at least half of them are heads of household.Additionally,single women make up the second largest cohort of homebuyers,more than double that of single men,who are purcha
3、sing their first home at the median age of 33(NAR).We may intellectually know that women make up a significant proportion of the market,but the data shows businesses are missing the mark in connecting with them.Women report feeling less trusting of housing and finance professionals,more uncertain of
4、 where to start the process,and less satisfied withtheir overall experience after the home purchase.While women have made significant strides in reducing gender inequality,women still experience major disparities in financial and health outcomes.As a single millennial female,homeownership has dramat
5、ically improved my sense of health,community,and financial wellness.My goal with this project is to elevate the voice of young,female homebuyers and empower more professionals with some understanding of her challenges,preferences,and strategies to effectively grow in a difficult market.I would love
6、to hear your thoughts and questions,as we grow together.Please feel free to connect with me on LinkedIn.Cheers,Kristin MesserliAuthor|Speaker|ConsultantA DISCLAIMER ON GENDERData gathered in this report is inclusive of all survey respondents who self-identify as“woman”including cisgender and transge