1、Salary&Market TrendReport 2026DigitalCommsCreativeMarketing2026 EDITIONA practical reference for employers benchmarking roles and candidatesassessing their market value.V I S I Temr.co.ukFOREWORDStraight from the team thatknows their market.This report is something we put together every year to give

2、 employers and candidates a clear picture of where salaries sit across marketing,digital,communications and creative.The benchmarks youll find here reflect what our consultants are seeing in conversations with clients and candidates every day across all sectors we cover.SECTION ONE2026 Key Themes&Ma

3、rket Overview2/52134employers expect to hirefewer permanentworkers following theEmployment Rights Act(CIPD Labour Market Outlook,Winter 2025/26)What were seeing across marketing,digital and communications hiring this year.SENIOR LEADERSHIP BACK IN DEMAND EVERY HIRE NEEDSCOMMERCIALJUSTIFICATION AI LI

4、TERACY IS ALEADERSHIPEXPECTATIONFLEXIBILITY IS ABASELINE,NOT ABENEFIT Director and CMO-level roles are stabilising after two years ofcuts,with employers now prioritising commercial impact andstrategic capability over headcount reduction.Hiring has become more deliberate and selective.Budgetholders a

5、re scrutinising headcount more closely.Roles that candemonstrate direct revenue or business impact are prioritised.Candidates who can guide AI strategy,not just use the tools,arecommanding a clear premium.Fluency is now expected at everysenior level across marketing and communications.Hybrid working

6、 is no longer a differentiator,it is an expectation.Employers who pull back on flexibility without strong justificationare seeing a measurable impact on both attraction and retention.Organisations aredeliberately building flexibleworkforce models;usinginterim and fractional talentas a planned respon