SAMY Alliance × The Network One：2026“社交优先” 理念下的全球营销趋势洞察报告（英文版）（90页）.pdf

1、Social-First Trends 2026The Global Indie InsightsPublished 1312026AnalystsErika Danielsson&Jari LhdevuoriCSAMY 2026Foreword“Products sell out because theyre discovered on TikTok,and creators often have a more active reach than a passive TV audience.So,if you want relevance,response,and real impact,s

2、ocial-fjrst is the only strategy that keeps you in a conversation,not a monologue.”Jam Session,Oana Oprea,Head of International Strategy&Digital LeadThis report has its roots back in 2012.For more than a decade,weve been trying to help marketers make the most of social media.Each year weve asked a g

3、roup of experts we admire to share their vision of the near future.Hundreds of bright minds have given their insights over the years,helping the creative community do better.Were very grateful for that.Especially,since our interviews are always taking place during the busiest time of the year.In 202

4、1,we took it global with the help of thenetworkone agencies all across the world.Pulling together thoughts from east to west,from north to south,we truly get a 360 point of view.Speaking of 360,our reports over the years have shown how social media has evolved from few specifjc channels and a couple

5、 of formats into an ecosystem.A 24/7 living,all-encom-passing,ubiquitous entity that is the birthplace of culture and the last click for commerce.That is why it was time to change our title,too.Were no longer talking about social media trends.We are talking about social-fjrst trends.Because we belie

6、ve social is fjrst and foremost.Every second of the day.Jari LhdevuoriExecutive Creative Director&PartnerSAMY NordicsErika DanielssonStrategistSAMY NordicsJuian BouldingPresidentthenetworkoneSAMY 2026Executive Summary7 Trends for Social-First Marketing 2026We interviewed experts from 22 of the world