Pixalate：2026年Q1全球联网电视（CTV）设备市场份额报告（英文版）（20页）.pdf

1、Q1 2026Market analysis of the top CTV devices based on open programmatic advertising traffic,as measured by Pixalate.CTV DEVICE MARKET SHARE GLOBALCTV DEVICE MARKET SHARE REPORT|2026 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM2REPORT AUTHORSKate LowTech JournalistAd Fraud&Compliance Research AnalystAlex

2、Braelow CTV DEVICE MARKET SHARE REPORT|Q1 2026|2025 PIXALATE|PIXALATE.COM3TABLE OF CONTENTS Key Stats.4Top 5 CTV Devices.5Time Series Trends.6Top 10 CTV Devices by SOV(%)7-14North America.8LATAM.10EMEA.12APAC.14Methodology&Disclaimer.17COMPARE WITH OTHER COUNTRIES®IONS SEE MOREABOUT THIS REPORT:T

3、his research report presents a comprehensive analysis of the leading Connected TV(CTV)devices globally,ranked by their quarterly open programmatic advertising share of voice(SOV),as measured by Pixalate.Utilizing country-specific time series data collected by Pixalate from Q2 2025 to Q1 2026,this re

4、port provides essential insights for advertisers and stakeholders aiming to navigate the dynamic CTV device advertising landscape in 2026.Additional CTV device market share analysis is available in our other country-and region-specific reports.CTV DEVICE MARKET SHARE REPORT|2026 PIXALATE|PIXALATE.CO

5、M|INFOPIXALATE.COM4Roku rebounded in Q1 2026,with their global market share rising to 35%in Q1 2026 from 31%in Q4 2025,according to Pixalate.LG devices tumbled in Q1 2026,with their market share falling 54%Quarter-over-Quarter,from 10%in Q4 2025 to 4%Q1 2026,according to Pixalate.Amazon Fire TV reta

6、ined the second position with their market share rising from 15%in Q4 2025 to 18%in Q1 2026.COMPARE WITH OTHER COUNTRIES®IONS SEE MOREKEY STATS:GLOBAL CTV DEVICE MARKET SHARE REPORTAS OF THE END OF Q1 2026;AS MEASURED BY PIXALATECTV DEVICE MARKET SHARE REPORT|2026 PIXALATE|PIXALATE.COM|INFOPIXALA