Emplifi：2026年 AI 时代的数字真实性：消费者信任现状与品牌信任构建策略调研报告（英文版）（21页）.pdf

1、2026 CONSUMER SURVEY REPORTDigital authenticity in the age of AIWhat todays consumers trust and how marketers can earn it22026 Consumer survey report:Digital authenticity in the age of AIMarketing messages are everywhere.But trust is not.Todays consumers dont take brand claims at face value.They ver

2、ify.They research.They read reviews.They compare experiences across platforms.And when something feels exaggerated,scripted,or artificial,they move on,unless you proactively feed them the information they need.Authenticity has become the deciding factor,not just in how people feel about brands,but i

3、n whether they buy from them at all.Authenticity is no longer optionalThis research explores how consumers in the U.S.and U.K.define authenticity across:Product research Reviews and recommendations AI-generated content Customer service interactions Purchase and loyalty decisionsIn a digital world sh

4、aped by AI,automation,and endless content,consumers are becoming more selective about who they trust and more skeptical of what brands say.What does authenticity really mean to consumers in 2026?How to use this reportThis report is designed to help marketers:Understand how consumers evaluate authent

5、icity today Identify where trust is won,and lost Align marketing,content,and customer experience to what consumers actually valueAuthenticity doesnt live in a single campaign.Its built across every interaction.This report shows you how.INTRODUCTION232026 Consumer survey report:Digital authenticity i

6、n the age of AIBehavior:How consumers research and buy 04Platform usage:Where consumers spend time 06Product research:What feels authentic(and what doesnt)08Trust:The role of reviews and proof 10Customer spotlight:Carhartt turns voices into brand equity 12Authenticity:Where transparency matters 13Cu