1、04FOURTH EDITIONTHE NUMBERS DONT LIETHE VENUES SPEAKTHE ARTISTS VIEWTHE UK ELECTRONICMUSIC REPORTTHE CROWD MOVESTHE GLOBAL STAGETHE WAY FORWARDSupported by12.02.2026CONTENTSOVERVIEW04EXECUTIVE SUMMARY05CONTRIBUTORS08FOREWORDS1101THE NUMBERS DONT LIE1602THE VENUES SPEAK2403THE ARTISTS VIEW3904THE CRO
2、WD MOVES5405THE GLOBAL STAGE6906THE WAY FORWARD82CONCLUSION97ABOUT AUDIENCE STRATEGIES98ENDNOTES101CASE STUDIESFRED AGAIN.THE X MILLION QUESTION MARK23SNEAKY PETES SEVEN-NIGHT OPERATION SURVIVAL THROUGH WILLPOWER35PROVING YOURE NOT A NUISANCE:THE LICENSING BARRIER37“EVERY TOWN NEEDS AN ARTCH”HOW HYB
3、RID PROGRAMMING MAKES SMALL VENUES VIABLE38SUSTAINING MOMENTUM AFTER THE VIRAL BREAKTHROUGH BULLET TOOTH51FIND YOUR LANE WHAT ACTUALLY WORKS IN 202652TRAINING LONDONS NEXT GENERATION OF PROMOTERSFADED PRESENTS PROJECT53LAB.CLUB SURVEY RESULTS MONEY BEATS LINEUPS EVERY TIME66IS GEN Z ACTUALLY DRINKIN
4、G LESS?TESTING GOSPEL AGAINST REALITY67THANK YOU FOR LETTING US BACK IN XLR MANCHESTERS BYOB EXPERIMENT68THE GLOBAL NIGHTLIFE WHEN EVERY CITY FACES THE SAME PRESSURES79UKS BRANDING SUPERPOWER WHY BRITISH REFINEMENT DOMINATES GLOBAL DANCE MUSIC81UTRECHTS AGENT OF CHANGE SYMBOLIC POLITICS THAT WORK94G
5、RASSROOTS UNDERPLAY STRATEGY ESTABLISHED ARTISTS REINVESTING9604OVERVIEWThis report was commissioned by the Night Time Industries Association(NTIA)to understand the economiccontribution and the cultural significance of the electronic music industry to the UK economy.It is led byAudience Strategies,a
6、n agency that uses data to help artists and brands understand their audiences and thetrends theyre driving.Through data collection and analysis,weve quantified the electronic music industrys measurable economicimpact.Yet this figure represents only part of the story.Electronic musics broader influen