欧洲旅游委员会（ETC）：2026年春夏季欧洲境内旅游舆情监测报告（英文版）（43页）.pdf

1、Spring&Summer 2026Monitoring Sentiment for Intra-European Travel Travel IntentionsPage 08Planning DetailsPage 29Travel ConsiderationsPage 36MethodologyPage 41Highlights&RecommendationsPage 03ContentsResearch highlightsWAVE 24 This report monitors intentions and short-term plans for domestic and intr

2、a-European travel.It is the 24thupdate since the series began in September 2020.The findings are based on data collected in March 2026 from respondents in 10 key European markets,focusing on their travel plans for the period April to September 2026.Comparisons vs.a year ago(March 2025)TRAVELINTENTIO

3、NS Europeans travel sentiment for spring&summer 2026climbs by 10%up to 82%,the highest level since 2020,withMay,JuneandJulyasthepeaktravelmonths.As summer draws near,leisure consolidates as theprimary travel motivation,cited by 77%of respondents(+10%),while the share of those intending to travel for

4、businessdropsto4%(4%).Intra-European travel prevails at 65%,but this time withgrowing interest(+4%)in visiting non-neighbouringdestinations(32%).Sun&Beach holidays(28%)continue to maintain theirposition as Europeans leading travel choice(+5%),followed by City Breaks and Culture&Heritage trips(bothat

5、 16%).The growing interest in Sun&Beach holidays isconsistent with the 17%increase in the share ofrespondents intending to travel to Southern andMediterraneandestinations(59%).Interest in destinations Europeans perceive as lesspopular rises to 41%(+6%),while intent to visit off-the-beaten-pathspotsr

6、emainsstable,at10%.Over half of Europeans(53%)plan to stay in a singledestination,whileinterestinvisitingmultipledestinations within the same country rises to 42%(+5%),particularlyamongyoungertravellersNOTE:The survey was conducted during the recent escalation of the conflict in Middle EastResearch