爱迪生研究所（Edison Research）：无限拨号2025：美国数字媒体消费调查报告（英文版）（57页）.pdf

1、#InfiniteDialTHE INFINITE DIAL 2025 EDISON RESEARCHStudy Overview The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors

2、,internet audio,podcasting,social media,smart speakers and morePresentation OutlineStudy Overview&MethodologyMedia&TechnologySocial MediaOnline AudioOnline Audio BrandsIn-Car MediaPodcastsObservationsStudy MethodologyIn January 2025,Edison Research conducted a national survey of 5,020people aged 12

3、and olderSurvey offered in both English and Spanish Data weighted to national 12+U.S.population figures N=1,006 telephone surveys N=4,014 online surveys#InfiniteDialTHE INFINITE DIAL 2025 EDISON RESEARCHMedia&Technology101431445361717681838485888891909120092010201120122013201420152016201720182019202

4、020212022202320242025Estimated262 MillionSmartphone Ownership%OW NING A SMARTPHONETOTAL U.S.POPULATION 12+9917171820242627201720182019202020212022202320242025Estimated78 MillionSmart Watch Ownership%OW NING A SMART W ATCHTOTAL U.S.POPULATION 12+505358585920212022202320242025Estimated170 MillionBluet

5、ooth-Enabled Wireless Headphones Ownership%OW NING BLUETOOTH ENABLED W IRELESS HEADPHONESTOTAL U.S.POPULATION 12+616270727520212022202320242025Smart TV Ownership%OW NING A SMART TVTOTAL U.S.POPULATION 12+Estimated216 MillionSmart TVs are now Smart TVs are now in in threethree-quartersquartersof of A

6、merican homesAmerican homes%OW NING A SMART SPEAKERTOTAL U.S.POPULATION 12+Estimated101 MillionSmart Speaker Ownership71823273335363435201720182019202020212022202320242025Audio Listening through Smart SpeakersTOTAL U.S.POPULATION 12+21172218Listened through smart speakerin last monthListened through