1、Study Overview The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors,internet audio,podcasting,social media,smart speak

2、ers and moreStudy MethodologyIn January 2026,Edison Research conducted a nationally representative online survey of 2,050 people aged 12 and olderSurvey offered in both English and Spanish Data weighted to national 12+U.S.population figures 50%online surveys using probability-based SSRS Opinion Pane

3、l 50%online surveys using non-probability sampleStudy Overview&MethodologyDevice OwnershipOnline AudioSocial MediaPodcastsAI UsageObservationsIn-Car MediaPresentation OutlineDeviceOwnership50%of Americans age 12+had a computer in their household6%of Americans age 12+had ever listened toonline audioI

4、n 1998:31%of Americans age 12+had internet accessat home1014314453617176818384858888919091912009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026Estimated262 MillionSmartphone OwnershipTOTAL U.S.POPULATION 12+%OW NING A SMARTPHONE7182327333536343539201720182019202

5、0202120222023202420252026%OW NING A SMART SPEAKERTOTAL U.S.POPULATION 12+Estimated112 MillionSmart Speaker Ownership616270727581202120222023202420252026Smart TV Ownership%OW NING A SMART TVTOTAL U.S.POPULATION 12+Estimated233 MillionOnline Audio5712171615212021272734394547535761646768687375767981200

6、0010203040506070809101112131415161718192021222324252026Monthly Online Audio ListeningO N L I N E A U D I O =L I S T E N I N G T O A M/F M R A D I O S T A T I O N S O N L I N E A N D/O R L I S T E N I N G T O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E TE