爱迪生研究所（Edison Research）：无限拨号2025：英国数字媒体消费调查报告（英文版）（58页）.pdf

1、About AdsWizzAbout Edison ResearchEdison Research is a leading provider of Audio Research,Election Research,and Market Research that informs brands and companies around the world.Study OverviewThe Infinite Dial is the longest-running survey of digital media consumer behavior in AmericaThe Infinite D

2、ial UK report mirrors the Infinite Dial U.S.reports,which have been undertaken annually since 1998 by Edison Research,and cover a wide range of online digital media topicsThis is the second Infinite Dial UK report since 2021 that explores the penetration of online digital audio and social media in t

3、he UK,as well as the online platforms and technologies usedThis study is designed to allow for direct comparisons between the UK,U.S.,Australia,and New Zealand marketsStudy MethodologyIn March 2025,Edison Research conducted a national survey of 1,313 people aged 16 and olderData weighted to national

4、 16+population figuresFindings tracked to the 2021 Infinite Dial UK report N=318 telephone surveys N=995 online surveysPresentation OutlineStudy Overview&MethodologyMedia&TechnologySocial MediaOnline AudioOnline Audio BrandsIn-Car MediaPodcastsObservationsMedia&Technology839720212025Estimated48 Mill

5、ionSmartphone Ownership%OW NING A SMARTPHONETOTAL UK POPULATION 16+112320212025Estimated11 MillionSmart Watch Ownership%OW NING A SMART W ATCHTOTAL UK POPULATION 16+536320212025Estimated31 MillionTablet Ownership%OW NING A SMARTPHONETOTAL UK POPULATION 16+507220212025Smart TV Ownership%OW NING A SMA

6、RT TVTOTAL UK POPULATION 16+Estimated35 Million254520212025%OW NING A SMART SPEAKERTOTAL UK POPULATION 16+Smart Speaker OwnershipEstimated22 Million197237165Amazon AlexaGoogle HomeApple HomePod20212025%OW NING SMART SPEAKERTOTAL UK POPULATION 16+Smart Speaker Ownership%OW NING SMART SPEAKERTOTAL POP