爱迪生研究所×新西兰广播协会：无限拨号2025：新西兰数字媒体消费调查报告（英文版）（39页）.pdf

1、Study OverviewThe Infinite Dial is the longest-running survey of digital media consumer behavior in AmericaThe Infinite Dial New Zealand report mirrors the Infinite Dial U.S.reports,which have been undertaken annually since 1998 by Edison Research,and cover a wide range of online digital media topic

2、sThis is the third Infinite Dial New Zealand report since 2022 that explores the penetration of online digital audio in New Zealand,as well as the online platforms and technologies usedThis study is designed to allow for direct comparisons between New Zealand,U.S.,and UKStudy MethodologyIn March 202

3、5,Edison Research conducted a national survey of 1,007 people aged 16 and olderData weighted to national 16+population figures N=295 telephone surveys N=712 online surveysTodays AgendaHIGH LEVEL MEDIA LANDSCAPETOTAL RADIO TRENDSONLINE AUDIOSMART SPEAKERSIN CAROBSERVATIONS AND IMPLICATIONSPANEL CHATP

4、ODCASTSTotal AudioLandscape Weekly Media Consumption%DO ING ACTIV ITY I N THE LAST W EEKTOTAL NEW ZEALAND POPULATION 16+9292747631949278787336Listen to audioWatch TV/videoWatch/listen to YouTubeListen to radioUse social mediaConsume podcasts2023(n=1105)2025(n=1007)(Over-the-air,online,or catch-up ra

5、dio podcasts)(Online music,podcasts,over-the-air radio,or radio online)(Free to air or video streaming services)(TikTok or any other social media)(including catch-up radio podcasts)In 2025,Audio now leads consumption for KiwisWeekly Media Consumption%DO ING ACTIV ITY I N THE LAST W EEKTOTAL NEW ZEAL

6、AND POPULATION 16+9292747631949278787336Listen to audioWatch TV/videoWatch/listen to YouTubeListen to radioUse social mediaConsume podcasts2023(n=1105)2025(n=1007)(Over-the-air,online,or catch-up radio podcasts)(Online music,podcasts,over-the-air radio,or radio online)(Free to air or video streaming