GMAC：2026年商科潜在学生调查报告（英文版）（64页）.pdf

1、GMAC Prospective Students Survey 2026 ReportThe direction of the future candidate pipeline is being reshaped by what,how,and increasingly where prospective students choose to study.When building new strategies,business schools should factor in the elasticity of evolving patterns in global student mo

2、bility as candidates explore a broader array of study destinations worldwide.At the same time,candidates are becoming ever more disciplined in how they assess return on investment,challenging programs to demonstrate clear relevance and concrete outcomes.Insights from the GMAC Prospective Students Su

3、rvey 2026 report suggest that success in this environment will hinge on how effectively schools communicate measurable value and build trust with prospective students navigating an increasingly complex global landscape.Joy Jones CEO,GMACGMAC|Prospective Students Survey 2026 Report2Table of contentsI

4、ntroduction 4Executive summary 6Key findings 7Motivations and barriers 9Study destinations23Preferred degrees and modalities 29Skills and careers 39Application and financing plans 48Conclusion 57Methodology 58Appendix 61Contributors 63GMAC|Prospective Students Survey 2026 Report3IntroductionFor more

5、 than 15 years,the GMAC Prospective Students Survey has provided the worlds graduate business schools with critical insights into the decision-making processes of people actively applying to,considering,or researching graduate management education(GME)programs.Its questionscovering a diverse range o

6、f topics that impact prospective students application and enrollment decisionsprovide school professionals with timely,relevant,and reliable market intelligence to inform how they engage with candidates to build their incoming classes.This years report,which considers data collected throughout the 2