1、 PART OF THE BLUE WHALE ENQUIRY J U L Y 2 0 2 5 HOW PRACTITIONERS DRIVE SYSTEM CHANGE 2 Contents Introduction.2 Summary:What did we hear?.4 1.INSPIRE THE CHANGE:.6 Tell a better story.7 Intersect with political priorities.9 Improve lives.11 2.OVERTAKE THE OLD SYSTEM:.13 Back the best breakthroughs.1
2、4 Get money into the new system.16 Enable exit.18 3.LEAD:.20 Move together.21 Find your grit.23 Appendix:Systemiq Approach to System Change.26 Acknowledgements.27 3 Introduction Why is it so hard to shift stubborn systems even when those systems are working against our shared interests?Strategies th
3、at look good on paper too often underdeliver in practice.The Blue Whale Inquiry wants to understand why and what can be done instead,to accelerate the shift to cleaner,fairer and more prosperous economies.Rather than theorising from a distance,we are listening to those on the front lines of system c
4、hange.Over six months we held more than 70 in-depth conversations with policymakers,CEOs,scientists,investors,experts and activists spanning every continent and major systems in energy,finance,health,public services,food,plastics and materials,and more(see Acknowledgements for the list of interviewe
5、es as of July 2025).These contributions help paint a clearer picture of what it really takes to move systems forward,and where opportunities now lie.We have dug beneath the headlines to uncover the dynamics power,timing,leadership,relationships that made history,and those that stalled.From the negot
6、iations which led to the landmark Paris Agreement,to inside Indonesias forest protection programme.From Rwandas agricultural revolution,which helped lift nearly one million people out of poverty,to the climate pivots of corporate giants.We sat down with campaigners behind global movements,CEOs who h