Hanover Research：2025年美国高校潜在学生调查报告：择校偏好、入学决策与教育需求（英文版）（32页）.pdf

1、2025 NATIONAL PROSPECTIVE STUDENT SURVEY2 2025 Hanover ResearchHEDWP0425TABLE OF CONTENTS3/INTRODUCTION4/2025 PROSPECTIVE STUDENT TRENDS5/WHOS CONSIDERING HIGHER EDUCATION AND WHO MAY NOT7/WHAT MOTIVATES PROSPECTS TO APPLY ANDCOMMIT10/WHAT PROSPECTS WANT TO STUDY14/HOW AND WHERE PROSPECTS WANT TO LE

2、ARN17/WHAT CAMPUS SUPPORT PROSPECTS NEED21/WHEN TO REACH PROSPECTS25/HOW TO REACH PROSPECTS27/CONCLUSION28/RECOMMENDED READS29/APPENDIX31/ABOUT HANOVERHANOVER RESEARCH FOR HIGHER EDUCATIONHanovers insights help higher education institutions strengthen their academic portfolios,maximize enrollment an

3、d retention,manage costs,improve brand perception,and engage alumni.From research to consulting and advisory services,our solutions address a comprehensive array of challenges to achieve the best possible outcomes for our clients and the students they serve.15%increase in net tuition revenue our cli

4、ents experience$500M in new program revenue$1B+in total grant awards 11x average ROI with membership600+higher education members 3000+research projects completed since 2020 For more information about Hanovers solutions and services,turn to page 31 or visit 2025 Hanover ResearchHEDWP0425In recent yea

5、rs,the number of college applications has increased in the U.S.and public trust in higher education appears to be improving,after a historic low in 2023 and 2024.Despite these positive indicators,higher education leaders know that more applications dont necessarily equal more enrollments.Instead,mos

6、t institutions face significant enrollment growth challenges,as economic and political realities continue to slow prospective students access and perceived need for higher education.In June and July 2025,Hanover Research surveyed nearly 1,000 U.S.high school students(ages 1619)to examine what factor