1、 Spring Industry Insights2026 EditionSpring industry insights 2026xWelcome to theSpring 2026 CJ Insights ReportWe welcome your questions and comments.Please direct your thoughts and ideas to and we will follow up.We hope you find this report valuable!Affiliate is a quintessentially data-driven indus

2、try,and reports like this help strategic commerce leaders make better decisions based on these market insights.Spring industry insights 20263ContentsSeasonal OverviewConsumer&Ecommerce TrendsHoliday OutlooksAffiliate OpportunitiesKey Takeaways&RecommendationsAbout CJData Sources410121617222327283132

3、33Spring industry insights 2026xSeasonal OverviewSpring industry insights 20265SpringHoliday OutlooksMothers DayMemorial DayMothers Day spend is expected to hit$34.1B,up from$33.5B and just below the$35.7B record in 2023.Jewelry,flowers,cards,and outings still anchor the holidayPersonalization is no

4、w expected,not optionalOnline(36%)leads as the top shopping destination,followed by department(32%),specialty(29%),and small/local storesMemorial Day remains a high-intent promo moment,with shoppers timing purchases to sales.Travel spend stays strongroad trips set to hit a record,with air travel up

5、2%The holiday also drives summer prep:outdoor living,home refresh,seasonal apparel,and lifestyle upgradesGraduation36%of U.S.adults planned to buy graduation gifts,totaling$6.8B(2025).C ash leads as a graduation gift,followed by gift cards,keepsakes,jewelry,electronics,and clothingGraduation spend a

6、verages$110 per giver,higher among immediate family membersFathers DayFathers Day 2025 hit a record$24B in sales,$200 per celebrator,with continued growth in experience gifting.E xperiences are a large and growing portion of purchases.53%purchased outings,and 30%other experience gifts in 2025.43%pur