CSG：2026客户沟通策略洞察报告：消费者对信息频次、渠道选择与 AI 接受度的真实反馈（英文版）（16页）.pdf

1、What Consumers Say About Message Frequency,Channel Choice,and AI ComfortStopGuessing Your Customer Communications Strategy2026 CSG Systems International,Inc.and/or its affiliates(“CSG”)2CSGI.COMStop Guessing Your Customer Communications Strategy26FRI64221656856236Personalization is hard.Not just bec

2、ause the most impactful message may be different for every person.But because every person has a different expectation of when they should hear from you and how that message should arrive.Some customers tune out emails,others ignore texts.Some want to hear from you every week,others hardly ever want

3、 to hear from you.And without a clear sense of your customers communication preferences,theres a good chance that even the most carefully crafted messageone youre sure will nudge someone toward conversionwill end up unread.Or worse,in the trash.2026 CSG Systems International,Inc.and/or its affiliate

4、s(“CSG”)3CSGI.COMStop Guessing Your Customer Communications StrategyWhat Do Customers Really Want?To better understand when people expect to hear from brands and which channels they trust,we commissioned Wakefield Research to conduct a global survey of over 1,200 consumers across North America,Centr

5、al and Latin America and EMEA.What they shared tells us a lot about how people prefer to communicate and how you can reach them with messages that get noticedand more importantly,get acted on.But to understand what works,we first need to understand whats broken.What Well CoverWhy Your Messages Arent

6、 LandingHow to Break Through1.Be Selective About Where You Show Up2.Less Communication Is Usually More3.Messages Should Feel Human,Not Just Personalized4.Match AI to Your Audiences Comfort LevelRegional Differences Worth NotingBetter Segmentation to True Personalization2026 CSG Systems International